Methods

We choose the appropriate methods for your specific needs and targets for every single market research project. We often use a combined approach, starting with a qualitative study in the first place and rounding it off with quantitative interviews. For this purpose, we apply all established market research methods:

Quantitative methods
CATI, CAPI, CAWI, PAPI

Qualitative methods
In-depth interviews, focus groups, studio and product tests

Web-based methods
Online surveys, online focus groups, business intelligence systems/online feedback systems, netnographic market research

Observations
Passerby frequency counting, customer walk studies, competitor observation, sales area studies

Statistical analysis
Multivariate analysis